In an endeavor to empower underprivileged and meriting kids across the country who are helpless to attend online classes due to the inaccessibility of smartphones, global smartphone brand Xiaomi India has launched its #ShikshaHarHaath campaign as part of its corporate social responsibility (CSR) initiative. Nearly 25-30% of people in the nation do not have smart phones or any connected devices. In the times of Covid, we firmly believe that no child should miss education due to the lack of a smartphone. The #ShikshaHarHaath initiative reinforces our responsibility towards education for all, Manu Jain, managing director, Mi India told BrandWagon Online. The company has united with actor Sonu Sood for the newly launched initiative. As per Jain, Sood reflects the brand’s vision for a better future and has lately been seen supporting stranded workers through the lockdown. The initiative will be endorsed across the brand’s digital channels.
As part of the collaboration, Xiaomi mi has plans to certify thousands of students by donating Redmi smartphones. Additionally, the ambition will help people to donate their smartphones which are in good condition through a microsite launched by the brand. Moreover, consumers will be able to contribute by donating smartphones that are in working condition at Mi Centres. The company also schemes to tie-up with educational institutions besides setting up a common platform to reach out to students in need. It also claims that it will partner with third-party agencies to identify deserving students. We are going to reach out to every single individual who needs help in education.
The goal is to reach out to as many people as possible and create a comprehensive environment for kids in the time of online education, Sood added. The company claims that the campaign will be an ongoing effort wherein the end goal would be ‘education for all.’