Digital marketing refers to offering different services and facilities to consumers and providing them products as per their needs through digital means. It generally focuses on internet-based technologies. Digital marketing is performed by using sites or any other means through mobiles and electronic gadgets. Digital marketing is a very successful source of earning for companies. It helps the business to expand, achieve short term goals and objectives, identify leads, and gain a market share at a reasonable cost. Digital marketing is important for a business to grow and expand. It helps in connecting with consumers that generally spend most of the time on the internet.
There are many aspects of digital marketing. Some of them are:
• SOCIAL MEDIA MARKETING:
Young youth generally spend most of their time on social media. So, Social Media Marketing is the most popular among the present generation. It is like promoting and providing facilities on those platforms that will always be in the eyes of consumers. Social Media Marketing can be both paid as well as unpaid. Some social media platforms where it is becoming so popular are Facebook, Twitter, Instagram, LinkedIn, etc.
• SEARCH ENGINE MARKETING:
It is a paid marketing on search engines like Google, Yahoo, Bing, etc. Although Google is a part of the search engine and contributes to a maximum of search engine operations, digital marketers generally prefer Google for India to provide any service or product. Bing is preferentially considered for marketing across the research.
• SEARCH ENGINE OPTIMIZATION:
It is a non-paid ranking on search engines and a very effective tool in the long run. Search Engine Optimization requires a lot of time to invest to make it work in the long run. It does not give an instant result but is the most powerful tool used by companies. Search Engine Optimization helps to in getting the highest rank on the internet. Consumer preference mostly depends upon the highest-ranking information available.
• CONTENT WRITING:
Writing something relevant or effective in the form of post, write-up, quora to attract maximum viewers is content writing. Video Content is also a part of content writing that has engaged the viewers the most. A relevant and effective video catchy enough to grab the attention of viewers can lead to a high reach.
• AFFILIATE MARKETING:
Working on websites to create generate referral traffic includes in affiliate marketing. It is effective for companies running on a large scale.
A lot of skills and new techniques are practiced during Digital Marketing. Google, Twitter, Facebook, Quora is used for performing such practices.
INDIA IS THE SECOND LARGEST INTERNET MARKET IN THE WORLD
In January 2020, there are 629 million users in India out of which 400 million users are using social media, making India the second-largest internet market in the world. Due to cheap data, this number increases annually by 20 percent. Nowadays, companies are investing much time in digital marketing as it is the easiest way to reach maximum users. If a person is skilled enough to work on the internet, he can grow in any of the following fields, that is, a Digital Marketing Analyst, Digital Marketing Executive, Web Content Manager, SEO Analyst, Social Media Specialist, Online Leads Manager, Google AdWords Specialist, E-Mail Marketing Specialist, E-Commerce Specialist, Web Analyst, and many other marketing professions.
HOW DIGITAL MARKETING CAN BE LEARNT?
Mostly Digital Marketing is self-learned while some avail to the free content available on the internet. This could be done earlier as the scope of digital marketing for very limited. But, as the scope of digital marketing is increasing day by day and companies generally need a skilled professional person, a structured course of it is also available. Learners not only get the opportunity to learn about fundamentals but also get hands-on experience with some tools and techniques. Management institutes like IIM-B provide courses of digital marketing. Other institutions like NIIT provides Digital Marketing Course. UPES has a BBA in Digital Marketing. Some courses are provided by foreign universities and marketing specialists online so that students can get a degree or certification in digital marketing courses.