In the Gen Z age coupled with the covid-19 pandemic, pitching sponsors had taken a different route. Delhi University students now communicate with the world through social media language. This includes meme-making, reels, creative stories, and a lot more. All this helps them to lure sponsors for their digital college events.
Previously, DU students approached their sponsors in a formal outlook with documents to prove their credentials. However, gone are those days of pitching sponsors in person. Hence, in this Gen Z, not even covid can stop the students from coming up with different ideas and making deals online.
Pitching sponsors – Reels are the new savior:
The fashionistas of the campus get a golden chance to showcase their #ootd in reels while asking for sponsorships. Reels are always on-trend for the past few months. Therefore, to catch the brand’s attention quickly, DU students are using reels. This makes them stand out and be different from the usual way of pitching sponsors.
Roshni Kapoor, the president of the fashion society of Dalaut Ram says, “My team made hilarious reels while pitching sponsors.” Hence, they had fun and got their work done in a trendsetting way.
Memes turn out to be handy in pitching sponsors:
There have been fleeting changes in the trend these days. Hence, everyone wants to be sponsored by meme pages that have relatable content and genuine traction. Therefore, DU college societies are getting creative and approaching their media partners via funny memes. This attracts the target sponsors and media partners in a better way as memes are loved by everyone now.
The digital campus has made the students utilize whatever they have in hand. Hence, they are using social media tools to pitch their potential sponsors. Also, nothing can be more eye-grabbing than a viral meme or reel!