SWAYAM July Admit Card
Image Source: The Indian Express

University Grants Commission has invited applications from interested students for a free online digital marketing certification course. The online courses are being offered on the SWAYAM platform through UGC’s inter-university center CEC. The University Grants Commission is offering over 78 courses for undergraduate and 46 postgraduate non-engineering courses on the platform at present. The Panjab University, Chandigarh is offering a free online course on digital marketing.

Dr. Tejinderpal Singh from Panjab University, Chandigarh who is an accomplished educationalist, an affiliate marketer, and a researcher, holding more than 13 years of experience in teaching and research, and over 4 years of experience in the industry with specialization in data analytics and digital marketing will be conducting the course. He is a doctorate from Panjab University Patiala, and a post-graduate from the University of Business School, Panjab University Chandigarh.

Table of Contents

Types of Digital Marketing and its scope: Read in details

Content and topics to be covered under the free online Digital Marketing course being offered by UGC

The online certification course within the duration of 15 weeks will impart participants with a basic understanding of the fundamentals of digital marketing and further aims at insulating the aspects of digital marketing among young aspirants. The free online course has been formulated to develop a conceptual foundation of digital marketing and to build the skills of students to plan, implement, and monitor campaigns in the domain of digital marketing in a globalized environment.

Topics that will be covered under the online course on SWAYAM are:

  • Digital Marketing Process
  • Introduction and significance
  • Development of website
  • Comprehending domain and web hosting
  • Introduction to SEO (Search Engine Optimization)
  • Monitoring and designing search campaign
  • Email Marketing
  • Monitoring and designing video campaigns
  • Introduction and significance of google analytics
  • Monitoring behavior of traffic and forming reports
  • Significant details regarding the course


The course will end on 30th April 2021, and the exam for the same will be conducted on 9th May 2021. The candidates will receive the course certificate on the basis of the internal assessment reports and marks obtained in the external proctored exam. Students who wish to apply for the free online course are advised to check the official website of SWAYAM.



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