Here we decided to tell you the a little history behind Pepsi business and its logo.
Each of us knows Pepsi and its Logo. This is one of the most popular companies in the world which has been giving Coca-Cola competition throughout its existence. The brand history began in a NC (North Carolina) drug store in 1893 – like a lot of pharmacist of that time, Caleb Bradham (Pepsi founder) tried to make a beverage like Coca-Cola. Eventually, by summer 1903, he had trademarked called his drink Pepsi-Cola. And after 7 years, the beverage was being sold in 24 states of the USA.
After a while, the brand started thriving and the company management changed tack – use celebrities and promote its product. For example, in 1913, Pepsi-Cola hired Braney Oldfield, a famous rally driver then.
Read the detailed history of the Pepsi logo on the Turbologo blog.
Table of Contents
The Pepsi brand: description
The Pepsi brand has been for decades and has gone through some changes throughout its history. Times change, and so do the trends that had an effect on the Pepsi symbol. It allows the logo to better fit for the company’s goals, culture, attitude. Actually, Pepsi has changed their ingredients and name as well.
The last change of the logo took place in 2008. Now the logo looks like a globe, but it has a deep meaning. The logo is divided into two parts – the top one is red, the bottom one is blue, and a wavy white line through the middle (this combination creates a “smile” effect). The original company’s logo was designed based on its two main ingredients.
The logo history
Now let’s talk about the brand’s journey to its modern look.
The design is made adaptive and simple by removing of the spike details. Also, the brand’s logo got a bit of drama – the symbol hanging at the edge of the letter C. This probably helped draw attention to the company’s logo.
Years later, the letters P and C eventually evolved into separate glyphs. In our opinion, this the Pepsi logo version is more refined and bolder than the previous ones. Sans serif fonts and the script are definitely a good contrast.
This year it was decided to make the logo design bolder – in addition to the text, a bottle cap logo was added. This element made the wordmark pop out even more. A blue color was also added to give a lively design to the company. Furthermore, adding this patriotic color scheme was an effort to connect to their country’s consumers after World War II and other relevant world events.
The Pepsi wordmark era was over. The 1962 logo is the bottle cap with the font on it. It was pretty convenient because the logo could easily adapt well to various applications: printed label material or digital ads. The symbol became more readable.
The brand’s logo decorative border was removed. This decision gave way to the shape of a globe called the globe.
The logo design received a sporty touch. The company wordmark was moved atop of the globe. A bold red line and italics gave it an innovative, dynamic look.
A new circle logo was released to commemorate to the Pepsi’s first century. The design got more visual depth, lighting and gradient colors – this helps draw attention of customers. We can also see an outlined font.
Adding new details improved the new brand version: the water droplet on the globe and putting the globe atop the text. It added definitely a striking effect. A new era gave the logo a lot of effects like futuristic styles and 3D.
2008 (last change)
Now, it is the flat design. It helps make a crisp graphic mark and have a more readable version of the logo. Plus it became more screen-friendly.
To sum up
The brand’s logo has been through several changes throughout its history. Cultural and market are constantly changing, so the logo has constantly undergone various changes in order to survive between severe competition and consumer behavior. However, the brand has always stuck to the core design and visual principals.