FB CEO, Mark Zuckerberg announced a range of new audio-only products. Zuckerberg, in a community chat on Discord, gave a product design for how it plans to build out its audio suite in the following 3-6 months.
While speaking to Casey Newton, Mark Zuckerberg presented Facebook’s proposals to develop its audio suite. He noted that Facebook’s goal is to build audio products that will be as strong as its text, photo, and video products. At a high-level picture here, we think audio is also going to be a first-class medium, he told.
The audio products will comprise an audio version of Rooms, which will be related to Clubhouse.
Facebook audio products will also emphasize soundbites which is a short-form audio product that will feature a stream of brief clips. FB CEO noted that soundbites will be like an audio version of Reels, a short video layout that was introduced by Facebook last year. Users will be able to share particular clips to their News Feeds, or they can expend a string of audio clips joined together and algorithmically allocated in a feed.
Facebook will also roll out podcasts, and it will create a podcast discovery tool for creators to share their podcasts with users on the platform. Facebook will support an external podcast app and mentor users to that app to listen to podcasts in the setting of their Facebook experience. Facebook, in a blog post, noted that it is also working on the crossing of these audio products.
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Also, it will give captions on all audio experiences to make them available to everyone. Facebook will also emphasize live audio that according to Zuckerberg will help users boost the creator economy. Every once in a while a new medium comes along that can be adopted into a lot of different areas, he said. He also emphasized that the audio efforts are about helping makers monetize their work nicely. He said that Facebook is focused more on the creator aspect than the consumption flank.
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