Instagram has introduced a new tab called Instagram Video, which combines the old IGTV and feed video features. The decision was made to provide viewers with a more focused video experience without the need to jump between in-app tabs. The new feature will allow users to access all of the app’s video content in one spot, though Reels will continue to be a distinct tab.
Instagram IGTV Video Feature
Instagram’s new feature will give users a more seamless experience when looking for video content on the platform. All the IGTV and Feed videos will be available in one location under the Instagram Video menu. The in-feed preview of the videos in the video tab will be for 60 seconds, a time slot that was previously designated for IGTV videos, and a 15-second preview, if the video is eligible for advertisements. Although, the video posting procedure will be the same. The IGTV ads have also been renamed “In-Stream video ads.” Users can enable full-screen viewing mode by tapping anywhere on the video; to see more, users can scroll down the tab to see other videos, or simply click back to exit the video tab. In the video tab, the video preview can run for 60 seconds, a time slot that was previously reserved for IGTV video, and if the video is eligible for ads the preview will be of 15 seconds. In a blog post, Instagram said, “We love that our creative community has embraced video as a vital format to tell their stories, entertain, and connect with their audiences, and that’s why we want to make it even easier to produce and discover videos on Instagram.”
In addition, Instagram is introducing new video trimming tools and filters, as well as location tagging in videos, for all uploaded video clips. Instagram has revamped its video metrics, integrating the feed and video metrics into a single metric for businesses and creators that want to make the most of their video content. According to the Instagram spokesperson, Instagram’s IGTV app will be renamed Instagram TV and it will remain a destination for people who want to watch more video content. Users will be able to see the modifications on their iOS and Android devices starting today.
For its game video creators, the company also announced the availability of co-streaming on Facebook Gaming. The goal of co-streaming is to promote creator discoverability, stimulate collaboration among artists, and improve the overall viewing experience for everyone.